Biography

With over 20 years of experience in public relations, luxury, and international brand development, Samar Abou-Farah is a Spanish Lebanese entrepreneur based in Qatar. Founder of La Différence PR & Events, she has built a strong reputation for delivering high-level projects, luxury experiences, and successful market entries across Europe and the Middle East.

A polyglot with a deep multicultural understanding, Samar connects brands, institutions, and audiences through strategic vision, creativity, and cultural insight, positioning her as a key player in cross-market collaborations between Spain and Qatar.